Brand Identity / System Design

This project focuses on designing a system for a microfinance bank aimed at supporting underprivileged urban women. The bank is tailored to meet the specific needs of these women, helping them achieve financial independence.

The scope of the project includes developing a distinct brand identity, effective communication strategies, mapping the system, and designing workflows that ensure smooth operations. It also covers defining the aids and benefits offered to the users and outlining all essential go-to-market elements for the bank’s launch.